Dispose Easily and Responsibly
Hygiene Equals Safety
Dispose Easily and Responsibly

The parent company, Aarpee Hygiene Pvt.Ltd., is constantly striving to create environmentally sustainable products. Through intensive R&D, the company aims to produce bio-degradable sanitary napkins at affordable prices which can reduce the problems of disposability. It has been estimated by some resources that a sanitary napkin takes 500-800 years to decompose which creates tons of waste each day adding to environmental woes.

Further the company has launched “Mission 2022” wherein it plans to set up a sanitary napkin incinerator in every girls’ school at the district level. These incinerators are considered to be the most scientific and hygienic way of disposing used pads, this method will also encourage the girls to use pads as statistics indicate that a vast majority of girls do not use the sanitary pads as they are scared to dispose it in the open.

Hygiene Equals Safety

The brand has launched ground level campaigns in schools and colleges at district levels to promote the awareness on the subject of menstrual hygiene. The campaign engages qualified gynaecologists who speak to the students together as a group as well as engage with them on a one-to-one basis which enables the girls to discuss their menstrual problems in a transparent manner. Packets of sanitary pads are handed over to the students by explaining them the method of using them in order to inculcate a habit of constant usage.

Further, the company has engaged in a unique way of spreading hygiene messages in the female toilets in order to instill a permanent message in the subconscious minds of the students.